2023
WILLOW PLACE – REQUEST FOR PROPOSAL
Request for Proposals (RFP)
Fundraising Consultant
Organizational Overview
We support Manitobans in nurturing healthy relationships in a safe space. Our vision for Willow Place within the next five years is a holistic expansion of our capabilities and reach, building a comprehensive
support system for those affected by gender-based violence in our community and beyond.
Project Background
Willow Place has outgrown our current space and is seeking to plan and execute a capital campaign for a new building to broaden and enhance our service delivery capabilities with the necessary resources to sustainably support this evolution. We aim to retrofit a new building as a beacon of safety and transformation, embodying our commitment to healing and growth.
Our vision for this project is a new emergency and transitional housing for women, children, and 2SLGBTQQIA+ individuals who have been affected by gender-based violence. Willow Place’s pursuit of suitable shelter accommodations has spanned numerous years, reflecting the pressing need to enhance its capacity. The existing facilities are inadequate to serve the needs of Willow Place’s residents. Moreover, the number of bed nights for the past year (13,446) has increased by more than 3,500 from the year prior (9,764). The need for a larger shelter is evident as the shelter frequently operates at full capacity or above capacity. This endeavor aims to provide a safe haven and comprehensive support services to best meet the needs of those who have experienced gender-based violence. The proposed project envisions the establishment of a shelter that can accommodate 48 beds with approximately 43 emergency beds and 5 transitional beds. Furthermore, the facility will house 14 offices and common areas designed to cater to the Participants’ needs. These communal spaces include a commercial and teaching kitchen, dining area, classroom, lounge, childminding room, workshop room, spiritual space, and medical examination room.
Key Consultancy Objective
Willow Place seeks to engage an experienced fundraising consultant or consulting firm to provide strategy, direction, counsel, accountability, design, and implementation of a comprehensive fundraising campaign to raise the money needed to support our new building. The consultant will work in consultation with the Willow Place Executive Director, the Board of Directors, and the volunteer capital campaign committee to design and implement their plans.
Key Deliverables and Outcomes
- The Case for Support. This is the document that explains the campaign publicly. It must be clear, and concise and include financial goals for campaign programs and projects. The case must also be an inspiring and deeply persuasive demonstration that our new building is necessary, highlighting the unique qualities and needs of Willow Place. The expected outcome is to have a text with persuasive language that convinces potential donors that the need for a new building is valid, urgent, and compelling.
2. Create and implement a project plan that includes:
- A campaign overview that outlines milestones, activities, budgets, targets, and timelines.
- Roles, responsibilities, and deliverables of those involved in implementing the campaign, and lines of communication and accountability.
- Current and new donor prospects to be targeted and the strategies to be employed for targeting them.
- Creation and oversight of a gift matrix.
- Key messages, target audiences, and marketing and communication initiatives.
- Fundraising events/initiatives.
- Recognition of donors.
3. Management of volunteer capital campaign committee that includes:
- Drafting and communicating job descriptions and expectations to members.
- Maintaining regular communication to keep members up-to-date on campaign progress and upcoming milestones.
- Advise committee in decision-making and establishing targets and timelines.
- Monthly reports to Willow Place tracking progress and outlining any decisions that need to be made as necessary.
- Adequate funds raised to support Willow Place’s goal to retrofit a new building.
- An assessment of the increase in donor engagement and monthly donors following the end of the campaign.
Time Commitment
This contract is part-time and is expected to begin in December 2023. It is anticipated that it will take 3 years to raise the necessary funds. Willow Place expects to move into a new building in 2026 and for the fundraising campaign to wrap up in 2025.
Profile of Consultant/Firm
1. Understanding and affirmation of Willow Place’s mission and values.
2. Demonstrated knowledge and experience of fundraising multi-million dollar campaigns.
3. Excellent project management skills, as demonstrated through successful management of personnel, schedule, and budget to complete deliverables on past consulting projects.
4. Proven track record in facilitating communication and collaboration among various organizational departments and positions.
5. Experience with a variety of donor streams such as individual gifts, endowments, online fundraising, social media fundraising, and institutional grants from foundations and government.
6. Demonstrated experience and success in a variety of marketing tools such as direct mail, website, social media, phone soliciting, presentations to philanthropist individuals and groups, etc.
7. Demonstrated knowledge of, and connections to, the philanthropic and donor landscape in Winnipeg.
8. Collaborative and inclusive communications style.
9. CFRE designation an asset.
Proposal
Proposals should include:
1. A letter of interest that outlines your interest, qualifications, and availability.
2. A fee schedule.
3. Current CV/resume for a single consultant, or CVs for up to three people who would be delivering services on behalf of a firm.
4. Information about 2-3 comprehensive fundraising campaigns you and/or your firm successfully planned, implemented, and executed.
5. Three references from past clients.
Proposals should be submitted on or before November 15th, 2023 to Willow Place, attention of Marcie Wood, Executive Director:
· By email: [email protected]
· Or by mail: P.O. Box 1786, Winnipeg, MB, R3C 2Z9
2023
Willow Place Autumn 2023 E-Newsletter
ECUADOR TREK UPDATE
Winnipeg Realtor, Chris Pennycook
Willow Place is delighted to once again be supported by local Royal LePage agent, Chris Pennycook. The Royal LePage Shelter Foundation raises awareness and much-needed funds for shelter programs across Canada, and the annual Trek is a significant part of this commitment to helping those in need. THANK YOU, Chris and all those who have contributed to make this amazing event possible.
As of September, Chris had already raised over $40,000; and he hopes to once again raise over $100,00! You can follow his program and donate by visiting Chris’s fundraising page: CLICK HERE FOR INFO!
IZZY CHAT APP
Innovation improves access
This past summer, Willow Place launched the Izzy chat application with support from Gender Equity Manitoba. The app provides another option for those seeking violence prevention supports to connect with crisis-support staff at Willow Place. Located on our web site, Izzy appears as a white and purple box in the lower right of the screen. Clicking on the box launches the chat application.
A special THANK YOU to our wonderful Willow Place shelter program staff who demonstrated commitment to learning the Izzy app and whose feedback helped to customize Izzy to meet our crisis response needs.
IMPORTANT: any person, any gender can call us for info or support – 24-hours, every day!
Other ways to connect with Willow Place staff include:
Manitoba toll-free: 1-877-977-0007 (directs caller to closest regional resources)
Winnipeg local: 204-615-0311
Text line: 204-813-8887
VOLUNTEER FEATURE
Thank you, Anna!
What inspired you to apply for the Willow Place volunteer program?
I felt a calling to volunteer – specifically somewhere that supported women in crisis. I did a Google Search to see what organizations felt aligned with my mission and values – I am a Tranformational Life Coach focused on the neuroscience “of ‘stuckness’.“
What types of activities and supports have you participated in for Willow Place?
“I have done art sessions, supported and played with children, organized art and storage spaces (so the incredible staff can access what they need, when needed), and supported community outreach activities to help spread the word about this vital organization.“
Are there volunteering highlights you’d like to share – what have you noticed or learned?
“So many! 1) Watching staff in action – how they care for and truly seek to support the residents is a testimony to Willow Place’s commitment to empower families. Staff attitudes are contagious, empowering and uplifting. As a volunteer that matters a lot, in creating a space that I love to come to week after week. 2) The residents of Willow Place – I love interacting with children and seeing their artistic expressions, and being a part of such a positive, forward-looking space. I love that women in shelter have chosen to stand up for themselves and that Willow Place provides them with guidance to create a new narrative for them and their families. It feels hopeful. 3) I know the importance of holding space for people and treating them not as broken or missing anything, but I see it in action at Willow Place and it is inspiring. No one talks down to anyone; there is an atmosphere of respect. Women are not treated like they have done something wrong or that they are lesser than others. There are so many skilled and artistic women passing through! HIGHLIGHTS: when children offered to tidy the paper cabinet with me – they worked so hard! Hanging out with staff at golf fundraiser day – we were treated so well and everyone was an absolute delight.“
Self-care is important for those working with violence survivors – what are some things that support your self-care?
“I am very intentional about my self-care. Each day I spend time on “me” – rejuvenating, releasing, growing, supporting and caring. I enjoy long walks, meditation and breath work; quiet time including gratitude practice, reading and crossword puzzles (or something that gives my brain a fun break!), morning coffee with my husband, daily writing and stretching practices; music and movement for stuck energy, intentional early bedtime, drinking lots of water, and filling my body with healthy and delicious food. I also enjoy sitting on my deck, hanging with friends, spending time with my family, and bi-monthly I take a day off for a spa day. There is so much more – self-care is super important to me!“
Do you have a favourite quote, song or saying? Why is it so special to you?
“I have a few, but my two faves are:
1) “The privilege of a lifetime is to become who you truly are. – Carl Jung.” There was a time in my life where I was homeless, alone, suicidal and hopeless. I couldn’t even get dressed because the idea of putting on clothes was too much. The idea of a “me” that was loveable was not even a dream. I had no idea who I was. Now I do, and I love her. This quote is everything because now I understand how true it is.“
2) “‘Clearing,’ by Martha Postlewaite: ‘Do not try to serve the whole world or do anything grandiose. Instead create a clearing in the dense forest of your life and wait there patiently, until the song that is yours alone to sing falls into your open cupped hands and you recognize and greet it. Only then will you know how to give yourself to the world so worthy of rescue.’ I love this poem because I spent years forcing businesses to life that ended up being little more than beautiful prisons. I didn’t understand why they felt so empty. When I stopped trying to force something into creation and simply allowed myself to walk where I was pulled – well, that is when all the magic really started to unfold. This poem is also a truth I never fully understood well until I started living it.”
WE APPRECIATE YOU, ANNA!
Volunteer program inquiries: Shannon at 204-615-0313, ext. 224
HOCKEY HELPS THE HOMELESS
Fundraising tournament – save the date!!!
The annual Hockey Helps the Homeless fundraising event is coming soon! We are delighted to share that team sponsorships are SOLD OUT, but you can still get involved as a donor, game-day sponsor, silent auction prize sponsor, spectator or volunteer. Email [email protected] for sponsor and donor inquiries or visit the tournament web site: CLICK HERE!.
Did you know that all games are FREE to attend? The tournament takes place at Seven Oaks Arena, Winnipeg, on November 3, 2023 – we hope you will join us and cheer on the players! Who knows, you may even rub shoulders with some of your hockey heroes and grab an autograph or two.
Willow Place is grateful to be one of three charities who will benefit; the other beneficiaries include Resource Assistance for Youth (RAY), and Red Road Lodge and wishes to express appreciation to the Winnipeg organizing committee, volunteers, and Hockey Helps the Homeless headquarters’ amazing team!
For game day or draft night volunteering:
CLICK HERE!
THE POWER OF PJs
November is Domestic Violence Month
Each fall, Willow Place announces the Power of PJs campaign. Beginning November 1, we seek donations of new pajamas for women and children in shelter. Our goal is to provide every shelter participant in December with a new pair of PJs.
Since the onset of the COVID pandemic, calls for counselling and shelter are growing. In 2022-2023, Willow Place’s crisis supports operated at 134% of capacity. Willow Place could not provide many essentials without support from caring community members. We hope you will help us spread the word, and that you please consider donating new pajamas this November. Beyond providing material needs, this campaign helps to highlight the growing need for violence prevention services in Manitoba. Support for Power of PJs also lets those sheltering with us know that others care about their well-being and want to help.
For questions and to donate:
204-615-0313, ext. 237 or ext. 231 (weekdays, daytime hours)
SEASONAL DONATIONS
Safe Halloween and Holiday Giving
Willow Place currently has a number of in-kind donation needs. We require small pumpkins, candy, and craft kits or craft supplies for Safe Halloween activities in the shelter program. We are also collecting holiday gifts and stocking stuffers for women and children in shelter – deadline for holiday giving is December 18th – THANK YOU for your support!
There are many ways to help out – monetary and in-kind gifts are welcome and appreciated!
DONATE:CLICK HERE!
WISH LIST:CLICK HERE!
AMAZON WISH LIST:CLICK HERE!
2023
Willow Place Summer 2023 E-Newsletter
GROWING SPACES
Grant funding supports shelter
Outdoor growing areas at our family violence shelter program received a welcome boost this spring, thanks to an Urban Ag and Community Garden grant (City of Winnipeg). Funds received enabled us to purchase plants, supplies and equipment, including expandable garden hoses.
Willow Place’s healing garden is a small, welcoming space where those sheltering with us can putter and reconnect with the outdoors. For many, it is a first-time experience to plant or tend a garden. This year our growing spaces include containers and raised beds, and include tomatoes, squash, flowers and aromatic herbs. Special thanks to our teacher, Lisa S., and to donor, Dick M., for their support with gardening tasks and acquiring plants.
Are you looking for ways to enjoy summer produce? Here are some ideas!
MINT: delicious watermelon salad
CLICK HERE FOR RECIPE!
CUCUMBERS and RADISHES: cool & creamy salad
CLICK HERE FOR RECIPE!
ZUCCHINI: yummy one pot pasta
CLICK HERE FOR RECIPE!
GOVERNOR GENERAL VISIT
Willow Place Shelter Program
June 6, our shelter program was honoured by a visit from Her Excellency, the Governor General of Canada, Mary Simon. Her Excellency met with shelter program participants as well as Willow Place staff, and walked through our program spaces with her team. Program participants expressed the importance of services for those fleeing family violence, and that expanded supports were needed. One mother with young children expressed her appreciation for our on-site school.
Thank you to her Excellency and her team for including Willow Place family violence shelter program on their Manitoba visit itinerary. Manitoba consistently experiences some of the highest crime rates, child poverty rates, and family violence per capita in Canada.
2023 ECUADOR CHALLENGE FOR SHELTER
Chris Pennycook sets $100k goal
Winnipeg resident and Royal LePage Dynamic real estate agent, CHRIS PENNYCOOK, is once again participating in the Royal LePage Shelter Foundation’s Ecuador Trek fundraiser. This November, Chris will be traveling to a rugged and remote region of Ecuador for an arduous 5-day hike to raise money for Willow Place, and has set a fundraising goal of $100,000.
We are so grateful for the awareness and funds Chris and other Royal LePage agents are raising through the Trek initiative! Willow Place relies upon donors and third party fundraising events like the Trek to sustain our work, and we encourage you to share the word, to follow Chris, and to donate if you are able.
CLICK HERE FOR INFO! Thank you, Chris & the Royal LePage Shelter Foundation!
DONATION HIGHLIGHTS
Caring community makes a difference!
Thank you to the many amazing donors who have helped our family violence shelter program in recent weeks. We tend to receive fewer donations in the summer months, so these supporters have been especially helpful. Sadly, family violence does not take a vacation, and our donation needs continue year-round. Willow Place could not provide many daily essentials without the support of caring community; we are so grateful for your thoughtful generosity.
Each year Willow Place supports about 1,000 women and children in the shelter program alone.
DONATE: https://www.canadahelps.org/en/dn/27770?v2=true
WISH LIST: https://willowplaceshelter.ca/wish-list/
AMAZON WISH LIST: https://www.amazon.ca/hz/wishlist/ls/3KAE8O4STE7GS?ref_=wl_share
Note: for all donation inquiries, call 204-615-0313, ext. 237 or ext. 231 (weekdays, daytime hours)
Thank you for your thoughtful support!
ROYAL LEPAGE DYNAMIC
Declutter for a Cause a huge success
Royal LePage Dynamic’s DECLUTTER for a CAUSE garage sale on May 28th was a resounding success, raising over $10,000 for Willow Place. THANK YOU to the Royal LePage Dynamic team, and to all those who donated sale item and/or shopped the sale. Your support will help Willow Place sustain 24-hour family violence supports for diverse needs!
HOCKEY HELPS THE HOMELESS
Annual fundraising tournament returns
Plans are underway for the next annual HOCKEY HELPS THE HOMELESS fundraising event in Winnipeg, November 2 and 3, 2023. November 2 is draft night and November 3 is the tournament day. HOCKEY HELPS THE HOMELESS allows players to fundraise while they skate with the pros, with each team having a professional hockey captain. Willow Place is grateful to be one of three charities who benefit; other beneficiaries include Resource Assistance for Youth (RAY), and Red Road Lodge.
Teams are close to being sold out, including four women’s teams, but sponsorship, donation and volunteer opportunities are still available. If you are interested in joining the Winnipeg event committee, please email Lacey Tryon[email protected] or Scott Sullivan [email protected]
For game day or draft night volunteering info:https://hhth.akaraisin.com/ui/F2023WPG/volunteer
Be a GAME-CHANGER! Donate, volunteer, play, sponsor – THANK YOU!
THIRD PARTY FUNDRAISING
Inspiring ways to help Willow Place
Third party fundraising is a significant contributor to Willow Place’s donation needs. We are continually inspired by the creative ways individuals, businesses and organizations opt to help us. Third party events not only raise much-needed revenue for Willow Place, they also help to spread awareness of both community need, and also about available supports. These events are especially meaningful, as the majority of Willow Place’s staffing component is directed to 24-hour family violence crisis supports, leaving very little time for staff to fundraise.
Thank you to the following groups and individuals who helped with third party fundraising in recent weeks, and who are currently planning events – we appreciate you:
Yoga in the Park – June event raised $1,500
J’Adore Body Sugaring – promotion to collect wish list items for the shelter
Blush Beauty Bar St. Vital – collected donations for their July grand opening event
Insurance Institute of Manitoba – September Trivia Night fundraiser planned
Lilystone Gardens – August “appetizers and entertainment” event planned
For questions and for information re: planning a third party event, please contact Willow Place Community Coordinator, Pam: 204-615-0313, ext. 237 (weekdays, daytime hours).
